We have been photographing the staff from Century 21 Cordeau Marshall for a couple of years now and it's taken this long to get Craig Marshall to come in himself for a corporate portrait.
Well, here he is, Craig and some of his new staff members
corporate photography
Corporate portraits - show some personality
So we had the fantastic team from Accumen Republic in the studio the other day. They are a young and dynamic team specializing in corporate and marketing communication.
It was important to create a professional image but still portray their individual personalities and create an overall sense of fun.
Kudos to everybody cause it's not easy to drop your inhibitions and act like a clown :)
The images will be used on their website, client proposals, LinkedIn marketing material.
Corporate headshot - a multipurpose shoot
Paul from Alchemy Equities contacted us recently about getting some corporate headshots done urgently for an upcoming public relations piece.
While we were doing the photoshoot we made sure we covered a range of different looks. After all you never know when you need a photo of yourself in a hurry and for what purpose.
With Paul we covered all the bases including a formal headshot with tie perfect for an annual report or formal publication. But we also included images with no tie which are slightly more relaxed and friendly which would be great for a LinkedIn profile photo or website image.
And then we have the black & white images on a dark background which would be great for an editorial or a more personal story as these images reflect a lot of character.
Finally we shot a mixture of closer up photos. Head and Shoulder images are great for social media avatars where your image size is limited. On the other hand the 3/4 length portraits are great for print publications.
Now whenever Paul needs an image whether it's for the annual report or biography for a speaker commitment or that last minute PR story he is all set and doesn't have to worry about where to find that image.
We also understand how important to get the images to our clients ASAP. Paul came in for a session at lunch and we got a selection of images to him the same day for selection. The next morning he had made his selection of images. The images were retouched and sent to Paul within a couple of hours.
That included providing high resolution images as well as a web sized image and a set of images re-sized specifically for LinkedIn.
Corporate headshots: Colour or Black & White?
When it comes to deciding on black and white or colour portraiture for you professional head shots, it's important to consider how you want to come across to your clients, customers or prospective employers.
Black and white portraits can be customised to appear traditional or more artistic depending on your occupation. Authors, actors and models would benefit from a more artistic-style black and white head shot, where as academics, lecturers and executives can opt for a traditional black and white portrait to suit their professional status.
On the other hand, colour portraits exude personality and suggest a modern feel to your photograph. Personal trainers, entertainers, models, real estate agents, financial professionals etc would suit a colour portrait to suggest their personality and to suit their occupation.
Having the option of both to suit your different profiles, websites and portraits for different situations is beneficial to your corporate image and business.
Corporate photos & artistic portrait
While we focus on creating corporate images that reflect the needs of our clients we also enjoy creating artistic portraits or character portraits.
On the left side we have a nice classic corporate head shot which reflects Doug's easy going nature. This is the kind of image that will soon be on Doug's business website as well as his LinkedIn page and facebook business page. Doug is a copywriter.
On the right we have a portrait that is not necessarily going on the website but will look amazing when printed and framed.
Formal headshot vs environmental portrait
So, what's the difference between a formal head shot and an environmental portrait? A formal head shot is usually in front of a plain background while an environmental portrait usually involves being on location in the subjects office or professional environment. By putting the subject in context, the client or customer will be able to get a sense of their work ethic, their personality and what kind of professional they are. For example, see the case below of two child psychologists with a corporate portrait and formal head shot which can be used to suit website head shots, profile images, office photographs and more.
Corporate real estate headshot
Just a quick one today, a new agent, Andrew started work for one of our regular clients, Ray White Chatswood.
We are going for a clean look, white background and black & white images. This is the corporate look for Ray White and matches all offices & websites.
North Shore real estate photographer - headshots
Welcome to our newest client. Ray White Gordon/St Ives.
While we have worked with other Ray White offices before it was nice to add a new Ray White office to our list of clients.
Sydney real estate photographer
I had known Glenn previously when he was working for one of our regular real estate clients. But recently he approached me to let me know that he was starting his own real estate business based in Chatswood and servicing the upper North Shore of Sydney.
Se we decided to come up with a new look for his staff's headshots. Different, 'Edgy' was how he described the look. It's easy enough to come with something edgy but it still need to be flattering to all body types, ages and genders.
What we came up with is a look that is more edgy than the traditional headshots It's all about the lighting. Traditionally a portrait uses one main light from the side to create a business portrait. But here we are using 2 main light from both side, creating a strong rim light on both sides. It's edgy but it still works for both male and female persons.
The website for Mahon Property is being launched today and we wish them sucess with the new venture.
Sydney commercial photographer - Clothing
Another small business photographed for the iiNet Case Study. We worked with Joshua from the New Pistol Clothing to create a profile of his custom T-shirt printing business located in Marrickville.
The brief was to showcase the factory, the company logo and Joshua himself in the context of his work.
The images were taken using off camera flash as there just wasn't enough light indoors.
